CHALLENGE: Sperry partnered with Luchadores to create a content series that would speak to a younger, thrill-seeking audience. The challenge? The stories had to ladder to adventures on the sea.

BARRIER: The budget was tight, and they needed to achieve multiple marketing objectives that spanned awareness to conversion to retail.

SOLUTION: The result was Luchadores executing one super shoot that yielded four seasons of full-funnel, omni-channel assets.. Sperry leveraged the content for several years across numerous channels.