CHALLENGE: Luchadores worked in partnership with Microsoft to create an In-depth, global video series highlighting some of Microsoft's most compelling b2b success stories.

BARRIER: How do you make complex industrial stories into tangible and real moments to maximize audience engagement?
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SOLUTION: Luchadores told the stories of this transformation, and the people who enabled it to occur. Moments of Truth, a 2023 Webby Award Honoree, told the story of how technology-driven diamond mining is transforming Botswana’s economy. President Masisi of Botswana debuted the documentary at the United Nations General Assembly, where it received coverage by The New York Times, Politico, and other media outlets.