CHALLENGE: Luchadores partnered with Amazon Fire TV to showcase the benefits of streaming among real, diverse American families who were skeptical of eliminating cable.

BARRIER: How do you convince real families to switch from a service they trust?

SOLUTION: The result was filming 12 real families across America at home, telling their unique stories of how they cut the cord in an engaging campaign with over 140 total assets produced.  The campaign drove over 18 million views, and was promoted by the Fire TV team for a year on various digital channels.