CHALLENGE: Microsoft developed an ultra secret new Surface with Copilot AI integrated into the hardware. They entrusted us to deliver a bilingual American campaign that captured the multicultural Latino experience.

BARRIER: How do you capture the diversity of the Latino experience in America into a single campaign?

SOLUTION: We integrated the product into the fabric of diverse and multiple Latino families, making the abstract tangible. Cultural moments we recognize were enhanced by the tech. We delivered over 30 assets into multiple channels, as well as social stills and banners.